Best Reasons to Blog

blogComicSure, I get it – you’re old school.Blogging isn’t for you…you like the smell of old books and the feeling of the newspaper in your hands. You may not even know what a blog is!Maybe you think blogging is for egomaniacal teenagers trying to show off their latest adventures. Maybe you think blogging is for the lonely cat lady, computer nerd, or weird anti-government shut-in in your apartment building.
Blogging is that – and so much more.

But Wait- What the Heck is a Blog?

Good question! A blog, short for ‘weblog’, is basically a web page that hosts a series of ‘journal-like’ entries, usually about a particular subject. The entries themselves are relatively short, between 250 and 1000 words, and contain content that doesn’t go into too much depth about the subject matter.

Think of them as easy to read jumping-off points for a topic. Most blogs contain links, which give the reader the chance to easily find more in-depth information if they want it. The topic could be anything – a personal diary, your favorite band, a how-to [fill in the blank], a company newsletter – ANYTHING!

The main points to remember are that a blog is short, easy to read or scan, and updated regularly with fresh content. It will also almost certainly drive more traffic to your site.

Not Convinced? Listen to the Experts-

expert stats on bloggingThe truth is, no matter how you feel about blogging it’s here and it serves a purpose. If you desire online exposure for any reason at all, blogging can help your cause more than you know.
Just having regularly updated content alone can help improve your Google search rankings. But there’s more!

  • 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks.
  • 81% of U.S. on-line consumers trust information and advice from blogs.
  • Aabaco Small Business
  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Companies who blog receive 97% more links to their website.
    • HubSpot Blogs
    • 61% of US consumers have made a purchase based on a blog post.
    • 70% of consumers learn about a company though articles rather than ads.
    • Social Media Today

    Want to Make Your Bad Blog Better?

    make your blog betterMake it appealing!Figure out a way to make people want to read your blog. Capture your audience with an interesting introduction that keeps them reading. Use relevant images, audio, and/or video to illustrate your points, entertain them, and keep them coming back for more.

    Keep it Short

    Try to remember that a blog isn’t a novel- keep it short and sweet. Cut to the chase!

    Make it Easy to Read
    Break up your content into small, easy to read chunks. Using lists is a great way to articulate your points quickly and easily, but I beg you:

  • Separate your content with headings and subheadings to make for easy scanning.
  • Don’t be afraid to use full sentences when you write your blog.
  • Remember to use proper punctuation and grammar.
  • Always, always, always check your spelling.
  • Remember that you don’t have to write that deeply about your topic, simply provide links if you would like to say more. 

    Welcome to the New School!

    New to all this and you want to get started? It’s easier and cheaper than you think. Here’s a couple of great places to go for help:

    Already have a blog and want more visitors? Jazz it up with tips from:

     

    Now go out there and blog to your heart’s desire! Everyone out there is waiting to hear about your cat’s daily activities, your views on gun-control, and your company’s newest promotion.

    If I did my job right today, soon everyone will.